Ã山ǿ¼é

Are you hoping to start or advance your career in marketing? Ã山ǿ¼é stands out in the Northeast for its comprehensive Bachelor of Science in Marketing program. The program is tailored for adult learners seeking to balance their educational aspirations with work and other responsibilities. It is designed to accommodate the unique needs of adults returning to college or completing their degrees, providing a flexible yet rigorous educational pathway to career advancement. 
 

Program Highlights 

The marketing field is dynamic and ever-evolving, making it an exciting area of study and work. Ã山ǿ¼é’s marketing program is designed for those interested in understanding and engaging with the mechanisms that drive consumer behavior and business success. The program emphasizes creativity, strategic thinking, and adaptability through courses including: 

• Financial Accounting
• Management Principles
• Business Law
• Introductory Statistics
• Marketing Principles
• Sales & Sales Management
   

A Commitment to Hands-On Learning

Ã山ǿ¼é is committed to hands-on learning, preparing students for immediate and impactful entry into the marketing field. Students are well-equipped to meet the demands of today's marketing environment through: 

• Business Lab and Bloomberg Terminal: Ã山ǿ¼é provides access to advanced business labs and Bloomberg Terminals, which offer real-time financial data and market analytics. These equip students with the insights to bridge classroom theory with market realities.
• O'Pake Institute for Economic Development and Entrepreneurship: As a center for innovation, this institute provides essential resources for entrepreneurial students, including a business incubator for developing and refining business concepts with professional guidance.
• Executive Leadership Seminar: The program's capstone course challenges students to apply their skills through a project that mirrors real-world business scenarios, enhancing their strategic, analytical, and leadership capabilities.
• Collaborative Projects and Case Studies: Students participate in team projects and case study analyses, gaining hands-on experience in marketing strategy and teamwork. This approach is beneficial for navigating the modern workplace and expanding professional networks.
   

Career Opportunities and Outlook

Graduates of the Bachelor of Science in Marketing program can expect a range of career opportunities. According to the Bureau of Labor Statistics, in marketing-related fields, including Brand Manager, Marketing Analyst, and Sales Manager, is projected over the next decade. Ã山ǿ¼é equips students with the knowledge and skills needed to excel in these roles, supported by the university's accreditation by the Accreditation Council for Business Schools & Programs (ACBSP).
 

Flexibility for Adult Learners

Ã山ǿ¼é understands the complexities of adult life, particularly the challenge of balancing educational pursuits with work and family obligations. By offering evening and weekend classes across multiple locations, the university provides essential flexibility for adult students, allowing students to pursue their degrees without sacrificing their professional or personal responsibilities. 
 

The estimated program length varies from 2 to 4 years. This range accounts for the different paces students may choose to complete the program based on their circumstances, such as work commitments, family obligations, or other personal responsibilities. The curriculum is structured around 7-week courses, which can be particularly beneficial for adult learners looking to make significant progress quickly. 
 

Create Your Comeback! 

For adult learners in the Northeast seeking to advance their careers or complete their degrees in marketing, Ã山ǿ¼é's Bachelor of Science in Marketing offers a comprehensive, flexible, and supportive educational environment. With its focus on real-world application and career readiness, students are well-prepared for success. For more information, please contact Graduate & Adult Education Admissions at 610.796.5187 or gradandadult@alvernia.edu.

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